Why game style matters

 A game having an identity, a brand is important to tell what the players are playing and the kind of game people want to have on their hands; this allowing a unique style of play/ enjoyment to have in hand for games that people can go to.

Want to play something gothic? Oh wait, the devs ruined it by adding sunshine and rainbows. This doesn't mean an off brand, off beat style doesn't work but don't take what was from the original and completely destroy it. More open ended style games like MTG work because that's what people went into the game thinking was going to be the case; the general vibe/ feeling of the game is kept consistent at the end of the day.

A lack of style can make it boring, forgettable and where people have a thirst for something then they'll go off and find it elsewhere.

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